Living Proof is a brand consultancy
that unlocks the beauty in the everyday

• We take root in culture and
bear fruit in consumers’ lives

• We are culturally astute,
emotionally intelligent, brand literate

• We help you build everyday brand ideas
that ennoble and excite your consumer,
your category, your brand, your business

We are all living proof of something:
an idea, a quality, a truth, an exception.

We at Living Proof help you define
and articulate that magical something
for your brand, for your consumer,
and for the culture in which they live.

We believe brands bring beauty
to everyday life.

An everyday life that can feel…

• Routine
• Unrewarding
• Uncertain
• Isolated
• Obscure

An everyday life that should feel…

• Fresh
• Open
• Meaningful
• Connected
• Alive

We are all
exquisitely unlikely
and massively predictable,
unique and the same,
magic and mundane,
inherently beautiful.

But it doesn’t always feel that way.

The Twelve Brands Truths Of Living Proof